THE PROBLEM

Every trial resolves to one number. That number is the whole asset.

A Clinical Outcome Assessment is the instrument that produces it — a structured measure of how a participant feels, functions or survives. COAs define a trial's endpoints: the evidence a regulator uses to decide whether a treatment works, and the basis of the label it is sold under.

Everything upstream — the molecule, the sites, the participants, the years — resolves to whether that one measured number separates from control. It is the most consequential measurement in the industry, and the least industrialised.

Diagram of a patient with clinical measurement points
EVERY TRIAL NARROWS TO THIS
Participant
Instrument
Score
Trial endpoint
Regulatory decision
FOUR TYPES OF COA
PRO
Patient-reported
The participant reports directly. Symptom diaries, pain scales, quality of life.
CLINRO
Clinician-reported
A trained clinician observes, interprets and scores.
OBSRO
Observer-reported
A carer, parent or non-clinical observer reports what they can see.
PERFO
Performance outcome
The participant performs a defined task under standardised conditions. Walk tests, cognitive batteries.
WHERE IT BREAKS

The measurement breaks in five places.

Each break has a known cause and a known fix. Our solutions are built around them.

01

The instrument

Instrument design constrains everything downstream. Most COAs in use were built for paper and are licensed by a handful of rights-holders, so the people running the trial cannot adapt them for digital or decentralised capture.

eCOA development & licensing →
02

Administration

How an instrument is administered is part of the measurement. Vary the procedure and you vary the measure — and experienced raters are routinely trained differently on the same administration rule from one protocol to the next.

Rater training & certification →
03

Scoring

Rater reliability drives sample size. Every point of unreliability is variance that has to be bought back with participants — raters who have never been calibrated diverge widely, and the difference is paid for in participants.

Endpoint quality surveillance →
04

Who gets enrolled

Unreliable baseline scoring selects the wrong participants, and participants who are not sick enough get better on placebo. The result is a placebo response the trial has to beat before the treatment effect even starts.

Endpoint quality surveillance →
05

Clinical adjudication

Adjudication is still a manual, cross-platform exercise. The evidence for a single endpoint event sits in ePRO, EDC, labs, imaging and safety systems that do not talk to each other, so determinations are slow, inconsistently evidenced and hard to audit after the fact.

Clinical endpoint adjudication →

Which of the five is your endpoint exposed to?

Bring us the protocol and the instruments. We will map the exposure and tell you what is worth covering.

Talk to us about your study